Serving Growth, One Course at a Time
How Stylaria Tech took Chutney Mary's — an Indian restaurant on the Gold Coast — from a bare digital footprint to a fully indexed, actively growing presence across Google, AI search engines, delivery platforms and social media, inside its first 30 days of engagement.
What Chutney Mary's needed
Chutney Mary's needed a digital presence built essentially from scratch — a new site with proper technical SEO, visibility in Google search and the AI answer engines now sitting in front of it, a delivery menu that actually converts on Uber Eats, a Google Business Profile worth finding, and a social and video presence consistent enough to carry the brand across every channel a diner might discover it on.
At a glance
The tasting menu
Every engagement is built course by course — foundation first, discovery second, then the work that compounds. Here's how Chutney Mary's was served.
Domain, hosting & technical SEO
Stood up the domain and hosting, then rebuilt the on-page fundamentals across every page — H1 hierarchy, meta titles and descriptions, alt tags on every image, LocalBusiness/Restaurant schema markup, and an internal linking structure connecting menu, blog and location pages.
Keyword research & competitor gap analysis
Mapped the local and category keyword landscape for Indian dining and delivery on the Gold Coast, then ran a competitor gap analysis to find the search terms and content angles nearby restaurants were leaving on the table.
Blog content and backlink building — for search and AI
Built a blog publishing cadence paired with a backlink acquisition campaign, with a dual target from day one: rank in traditional Google search and get cited by the AI answer engines diners are now using instead of it. Indexing speed was tracked and prioritised on every page.
Uber Eats storefront and Google Business Profile
Rebuilt the Uber Eats menu into clear categories — Starters, Non-Veg, Vegan, Main Course, Dinner, Evening Snacks — with fresh product imagery, descriptions and delivery-platform ad campaigns. In parallel, the Google Business Profile was refreshed with a full description, updated details and the blog URL, tied back into the wider SEO push.
Content production across social and video
Ongoing production of carousels, stories, static ads and web banner imagery, alongside a full video slate — food-making content, interviews, interior and ambience footage, testimonials and brand introduction videos — to carry the brand consistently across every platform.
Diversification for reach and AI visibility
The current phase: widening the channel mix to build broader audience visibility, stronger promotional coverage, and a deeper footprint inside AI-driven search — an active, ongoing part of the engagement rather than a finished step.
The bill
Everything below is measured over the first 30 days of the engagement (29 Jun – 28 Jul 2026), pulled straight from Search Console, GA4, the backlink audit, Uber Eats and the social dashboards.
All-time: 868
All-time: 448
AI presence also tracked across Gemini, Perplexity and Microsoft Copilot, with new pages indexed on every platform.
vs. pre-engagement baseline
Tracking outperformed the GA4 "Indian Cuisine" industry peer benchmark for the full 30-day window.
vs. previous 30-day period
| Channel | Sessions |
|---|---|
| Organic Search | 899 |
| Direct | 749 |
| Paid Social | 635 |
| Organic Social | 256 |
Top-performing format: Shorts, leading a 55% average retention across all video content this month.
Your Brand's Next Course Is On Us
If your restaurant, retailer or service business needs the same full-funnel treatment — SEO, AI search, delivery, local and content — we'd like to plan the menu.
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